All businesses will soon be able to offer their own debit cards

Global payments solution provider Checkout.com has unveiled a new debit card issuing service for businesses to tap into the lucrative embedded finance market.

Online travel, marketplaces, and digital banking are all said to have been pivotal to the explosion in embedded finance in recent years, according to Checkout.com CPO Meron Colbeci, who states that fintech and Big Tech are no longer alone in the revolution, and that the market is estimated to increase in value by 187% to $121 billion in Europe and the UK by 2029, and to $7.2 trillion globally by 2030.

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