Sony Patent would have you yell at your TV to skip commercials

Imagine being trapped inside a commercial hell where the only escape is your voice. Who would cook up such a thing?

According to a tweet (opens in new tab) that’s been viewed over 18 million times, this was Sony’s brilliant idea. I almost did a spit-take when the tweet rolled into my feed. It’s not a full patent, just an illustration from one that shows someone sitting on a couch watching a TV show in which one person is shooting someone else (weird to have such unnecessary violence in a patent). A McDonald’s commercial represented, naturally, by a giant hamburger appears on screen with the message, “Say ‘McDonald’s’ to end commercial.” The TV watcher enthusiastically leaps to his feet and yells “McDonald’s” and then it’s back to the on-screen violence.

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